Hermès選擇橙色作包裝盒原來因為這個原因！?

每個女人都想收到的橙色盒，品牌選擇橙色原來因為這個原因！? Hermès 在二次大戰前是用白色或米色圍上金邊的盒子作為品牌包裝，但在大戰後因為資源短缺，只剩下沒有人要的橙色物料，在沒有辦法就唯有接受現實之下，橙色就成為了Hermès新標誌風格，意外地延續了品牌的一貫優雅時尚，紙盒帶有凸突質感代表著品牌傳統皮製品的歷史承傳，而1960年開始更改良成更耀眼的鮮色，成為時尚界殿堂級象徵。

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The story hidden in every orange box. World War II was nearly over, wartime shortages were not. The box that defined Hermès elegance was no longer available: no gold-trimmed cream or beige anywhere. The only choice left? Orange, the color nobody wanted. Faced with that or nothing, the orange Hermès box was born. And with it a new symbol of elegance. The warm tone and grainy texture reflect the house’s leather heritage. Made vibrant with 1960s exuberance, our new look was complete. #iconicbyaccident #innovationinthemaking #evolutionoforange #OrangeBox #Hermes

A post shared by Hermès (@hermes) on Apr 15, 2020 at 5:00am PDT